A comprehensive guide for outbound calling within ZZ Servers. It outlines the general flow of outbound calls, offers specific advice for cold calling webinars, and includes detailed call scripts for engaging with decision-makers and gatekeepers. The SOP emphasizes creating relevance, stating the purpose of the call, confirming contact information, and scheduling next touchpoints. It also includes appendices with call scripts and a glossary of terms, ensuring clarity and consistency in communication with potential clients. Designed for the sales team, this document serves as a vital tool for enhancing cybersecurity awareness and promoting community training sessions.