LeadConnector is the name that High-Level uses for their public-facing Apps and Integrations.
The reason High-Level use the LeadConnector brand is because they have lots of clients (agencies) that try to act to their clients as though they built the High-Level platform themselves (since it’s white-labeled).
Those agencies don’t want their clients finding out that they’re using High-Level, so High-Level created a generic brand (LeadConnector) that doesn’t show anywhere publicly (e.g. on the website) that it is a white-labeled platform.
(all of which will work perfectly with ZZaZZe)
With ZZaZZe, we are loud and proud that we’re using the High-Level platform and don’t try to hide anything